Fresh Cuts. Good Vibes.
Local Barbershop Co, located in Frisco, TX, was created to fill a gap in the market: quality cuts, in a good atmosphere, without breaking the bank. The market was full of generic chains, overpriced “men only” salons, or hipster shops where families didn’t feel welcome. Local Barber Co wanted to change that.
Project Overview
Transformative men's products that prepare the self to conquer the unknown.
The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. It is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.
Services Includes
Brand Strategy
Identity Design
Packaging Design
Messaging
Shopify Website
Art Direction
