Provoke Pursuit
Within every man burns two competing forces — the person and the pursuer. The person holds onto the ordinary, the conventional, the comfort of their childhood. The pursuer is captivated by the grandeur of what’s out there. They are unafraid, powerful, and instinctual. This is the person chosen, not that which was born.
Project Overview
Transformative men's products that prepare the self to conquer the unknown.
The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. It is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.
Services Includes
Brand Strategy
Identity Design
Packaging Design
Messaging
Shopify Website
Art Direction
“
The look and feel, direction, concept, all of it is outstanding! When I show the brand to anyone its like WOW! I have no doubt I partnered with the right person for this project.
JAY, FOUNDER
